Smart Amazon SEO, Full-Funnel Advertising and a 25% Year-on-Year Climb
Rage Fitness had solid products but a presence that had stopped moving. Their best-performing Amazon listings had plateaued and weak copy with no Amazon SEO meant the brand was invisible to shoppers actively looking for what they sold.
Overview of Rage Fitness
Rage Fitness had solid products but a presence that had stopped moving. Their best-performing Amazon listings had plateaued and weak copy with no Amazon SEO meant the brand was invisible to shoppers actively looking for what they sold.
Four coordinated workstreams to break the plateau and rebuild momentum — listing SEO, image guidance, full-funnel ad build and a niche dominance strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
Weak Amazon Listings
- Product pages underoptimised with weak copy
- No Amazon SEO or keyword strategy applied
- Content not convincing enough to drive conversions
- Shoppers finding competitors instead because Amazon SEO was missing
Incomplete Amazon PPC
- Key products running on minimal basic campaigns
- No SB or SD meaning no upper-funnel presence
- Spend too low and too narrow to drive real results
- Amazon PPC too narrow to drive meaningful reach or brand awareness
No Growth Strategy
- No plan to increase organic sales share
- Brand awareness not being built systematically
- Plateau persisting month after month with no fix
- Revenue flatlined with no upward movement despite strong product quality
- Organic sales stagnant as no rank improvement strategy was in place
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Amazon Listing Copy and SEO
- Rewrote product pages with strong keyword embedding
- Activated backend search terms across all listings
- Optimised titles and bullets for search and conversion
Image and Content Guidance
- Advised on image strategy to support the copy
- Ensured visuals drove purchase conviction
- Aligned content to premium market positioning
Full-Funnel Amazon Ad Build
- Expanded beyond SP to activate SB and SD campaigns
- Budget redistributed to highest-opportunity placements
- Every product given proper Amazon PPC coverage
Amazon Niche Dominance Strategy
- SB campaigns used to own key fitness search terms
- Amazon SEO and PPC coordinated to push organic rank
- Organic sales growth targeted as the primary long-term goal
The Results
Compounding wins — each one a direct output of the work above.
Revenue YOY
Sustained compounding growth across the full product range.
CTR Improved
Stronger Amazon listings brought better shoppers to every page.
Organic Sales
Amazon SEO and rank work shifted the brand away from paid dependency.
Plateau Broken
Stagnant top products unlocked and back on an upward trajectory.
Full-Funnel Ad Coverage
SP, SB and SD all active covering every stage of the shopper journey.
See what our customers are saying about us
“Awesome experience and delivery on detailed product listing and Amazon advertising.”
Maurice
Volcanica Coffee · Coffee Beans
“Really helpful and knowledgeable and looking forward to working together again!”
Jonny
Breakbottle · Insulated Water Bottle
“The absolute best! Timely, responsive, available 24/7 (don't know how he does it), savvy, proficient, and with a high work-ethic. I have hired Usama many times already because I can trust him with the work and he does it fast.”
Conchita
Meltynax · Butter Warmer Tray
“Usama and his team are professional and easy to work with. They are responsive and have great communication skills. I'm starting a second project with them, and will continue working with them for sure. Highly recommended!”
Phoebe
Sippingly · Assorted Tea
“Excellent job. As promised. Fast work. Thank you.”
Robert
Berkshire · Women's Silky Sheer
“Thanks again I love the work.”
James Brewer
NeuroVibe
“Excellent team to work with. They were easy to communicate with and they understood my needs. Timely and responsive when I have questions. Will work with them again.”
Joseph
Cymbia Pets · Pet Supplements
“Hammad did amazing work, helped my Amazon store grow sales and improve my ranking quickly.”
Kyle Hensen
Rage Fitness · Sports & Fitness
“Did a great job overall. A pleasure to work with, with great execution and great communication throughout.”
Kyle Hensen
Gibson Athletics · Sports & Fitness
“Did great work as specified per our agreement, and on time.”
Kyle Hensen
Reisport · Sports & Fitness
Ready to see results like these?
Book a free 30-minute call. We'll look at your setup and tell you exactly what we'd do differently.