Zero to $1 Million.
How We Built an Entire Amazon Brand From Scratch Across 552 SKUs in Just One Year.
ProTarps had the products and the ambition but no time, no Amazon presence and no roadmap to get there. 552 SKUs needed to go live with proper content, correct variation structures and a full Amazon PPC setup from day one.
Overview of ProTarps
ProTarps had the products and the ambition but no time, no Amazon presence and no roadmap to get there. 552 SKUs needed to go live with proper content, correct variation structures and a full Amazon PPC setup from day one.
Five coordinated workstreams to build, launch and scale a 552-SKU Amazon brand from the ground up — catalog build, SEO, variation setup, PPC launch and a revenue scaling strategy.
Brand at a Glance
What Was Holding Them Back
Focus areas prioritized for maximum impact.
552 SKUs From Zero
- No existing catalog content or structure to build on
- Every listing had to be created from a blank page
- Variations and parent-child structures needed defining for every product
- Without a proper catalog build the brand would have launched to zero visibility
Amazon SEO at Scale
- Full keyword research required for every single SKU
- No shortcuts available given the volume and complexity
- Content quality had to be consistent across all 552 listings
- Poor Amazon SEO would have meant no organic traffic and total paid dependency
PPC for Hundreds of SKUs
- Amazon PPC campaigns needed launching for all products simultaneously
- Rank-first strategy required without a track record or review history
- Unstructured PPC across 552 SKUs would have burned budget with no rank benefit
- $200K in ad spend needed managing efficiently from the start
- Without a profitability plan the account could have run at a loss indefinitely
How We Fixed It
Coordinated workstreams, executed in strategic sequence.
Full Catalog Build
- Created bulk flat files from scratch for all 552 SKUs
- Correct variations, categories and attributes applied across every product
- Clean parent-child structures built for the full range
Amazon SEO and Listing Copy
- Thorough keyword research conducted for every product
- High-impact search terms embedded in all titles, bullets and backend fields
- Maximum Amazon SEO coverage from day one of launch
Variation Setup
- Proper parent-child variation structures built across the catalog
- Clean shopper navigation and consolidated sales history by design
- Every variation relationship correctly mapped and tested before go-live
Amazon PPC Launch
- Campaigns launched across all SKUs with a ranking-first strategy
- Ad velocity used to accelerate organic position growth early
- $200K in ad spend managed efficiently to drive rank and revenue
Revenue Scaling Strategy
- As rankings improved, PPC strategy shifted from ranking to scaling
- Organic traffic growth compounded sales month on month
- Account reached profitability within the first 3 months of launch
The Results
Compounding wins — each one a direct output of the work above.
Total Sales in Year 1
Built a 7-figure Amazon brand from a completely blank account.
Organic Sales Ratio
Amazon SEO-driven growth with minimal reliance on paid ads.
ACOS Achieved
Amazon PPC running efficiently at a healthy, sustainable rate.
Ad Spend Managed
Handled efficiently across 552 SKUs to drive ranking and organic growth.
SKUs Launched
Every listing built, optimised and live without a single error.
Profitable Within 3 Months
Account in the black before the end of the first quarter.
See what our customers are saying about us
“Awesome experience and delivery on detailed product listing and Amazon advertising.”
Maurice
Volcanica Coffee · Coffee Beans
“Really helpful and knowledgeable and looking forward to working together again!”
Jonny
Breakbottle · Insulated Water Bottle
“The absolute best! Timely, responsive, available 24/7 (don't know how he does it), savvy, proficient, and with a high work-ethic. I have hired Usama many times already because I can trust him with the work and he does it fast.”
Conchita
Meltynax · Butter Warmer Tray
“Usama and his team are professional and easy to work with. They are responsive and have great communication skills. I'm starting a second project with them, and will continue working with them for sure. Highly recommended!”
Phoebe
Sippingly · Assorted Tea
“Excellent job. As promised. Fast work. Thank you.”
Robert
Berkshire · Women's Silky Sheer
“Thanks again I love the work.”
James Brewer
NeuroVibe
“Excellent team to work with. They were easy to communicate with and they understood my needs. Timely and responsive when I have questions. Will work with them again.”
Joseph
Cymbia Pets · Pet Supplements
“Hammad did amazing work, helped my Amazon store grow sales and improve my ranking quickly.”
Kyle Hensen
Rage Fitness · Sports & Fitness
“Did a great job overall. A pleasure to work with, with great execution and great communication throughout.”
Kyle Hensen
Gibson Athletics · Sports & Fitness
“Did great work as specified per our agreement, and on time.”
Kyle Hensen
Reisport · Sports & Fitness
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